So many brands jump in to social media without any idea of what they are going to say or how they're going to say it. The results aren't pretty--many companies give up and leave their accounts abandoned, others keep on going but you wish they would give up because it's embarrassing to see how badly they are doing.
Chris Brogan has a nice review of good, bad and the ugly examples of grocery brands on Twitter. One of the best, in his opinion, is Little Debbie who he says: " really tweets like a person and someone who cares." And that is the important point. If you are going to engage your audience via social media, you need to act like a human. You need to be empathetic, interesting and interested and capable of having a conversation about your brand without bragging, spamming or talking like you are a press release.
Ask yourself: What would a human do? And do that.
(My recent article on social media for CPG is here.)
5 comments:
really nice blog.. the topic of this blog is really good.
At the heart of social is engagement at the local level; at the individual level. People come to this space to interact with other people. While it is an excellent venue for a brand to promote added value, it is best executed in the spirit of fostering conversation. And the brand should respond as personally as possible. Everyone can spot a scripted response these days.
I am really thankful to the author of this post for making this lovely and informative article live here for us. We really appreciate ur effort.Keep up the good work. . . .
PongRus
The brand is a living person, not a personality will never be remember, you must look very special, they will be interested to pay attention to you, you don't make of yourself like a cup of water and let other people a see through.
This article not only highlights beautiful dresses but also promotes sustainable fashion practices. It's refreshing to see a focus on ethical brands and eco-friendly materials. Fashion with a conscience is definitely the way forward!"
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