Can a company in GM's current parlous condition credibly launch a "total confidence" customer care program?
If it launches such a program (with a press campaign), how undermining is it to qualify "total confidence" with an asterisk where the asterisk means "Restrictions Apply"?
Showing posts with label GM. Show all posts
Showing posts with label GM. Show all posts
Monday, April 6, 2009
GM: Total Confidence with an *
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