Amway is back

Did you even know that Amway had gone away? Almost 10 years ago, Amway ditched its name and became Quixtar, hoping to ride the dotcom wave and put some distance between itself and its questionable reputation as a multi-level marketing company. Now the company has decided to change back to Amway recognizing that the name switch was a mistake.

Lawrence Delevingne wrote an article about the name change in this week's edition of BusinessWeek which includes this quote from me: "They will always have reputation- management issues, no matter what the brand is."

See the whole article here:
Amway: Shining up a Tarnished Name: BusinessWeek

The best article ever written on Fortune.com

(Warning (if you hadn't already guessed): shameless self-promotion ahead)

I had a good chat the other day with Matthew Boyle from Fortune Magazine about Smart Balance, the margarine brand with big aspirations. Surprisingly, not everything I said made it to the final piece but there were a couple of quotes, one of which was a quip.

Links:
1) Food's next billion-dollar brand? Fortune.com