Perhaps it's been left alone all this time because manufacturers (or retailers) worried that messing around with them would affect their readability. But, if those were the fears, it seems like they are now being put to one side. I love the Juicy Juice execution from my old colleagues in the Nestlé Beverage Division. And there's more examples shown both in the WSJ and this post by John Moore.
Update: Even more examples at Bar Code Revolution. Design Barcode Inc. has been responsible for many of new fun bar codes and their work was recognized by a Titanium Lion at Cannes in 2006.
3 comments:
really nice idea, creativity and Innovation are infinite. Is not just do it, is do it very well, thanks.
We often find black and white barcode lines in most product packaging designs, which is a bit dull, if you ask me. Adding a bit of creativity to these plain vertical lines can certainly make them more memorable and eye-catching to consumers.
Unlocking Playful Possibilities: Exploring the World of Barcode Fun! From scanning everyday items to revealing hidden messages, barcodes aren't just for transactions anymore. Dive into a realm of creativity by decoding barcodes to discover surprises and embrace a new level of tech-infused amusement. Let's turn mundane moments into exciting adventures with a simple scan!
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