Brand Architecture: Building Brand Value ~ Brand Mix

Wednesday, March 28, 2012

Brand Architecture: Building Brand Value


My latest post is out on MarketingDaily. This one is about brand architecture and, specifically, the usefulness of brand value as a way to evaluate brand architecture options. 

Brand architecture is almost always about trade-offs--a single brand strategy may be very efficient but you may lose the ability to focus on a particular customer or market segment whereas a P&G-like house of brands strategy is all about focus but is much more expensive to operate.

Brand value thinking boils down decisions into an evaluation of costs and benefits--will the customer be willing to pay more for a benefit than it costs the company to create that benefit? Such thinking puts a premium on simplicity and challenges businesses to look for sources of inefficiency and waste.

There can be strong arguments for going to market with a portfolio of brands but there's no excuse for wasting money supporting a complicated and expensive brand architecture if it's not paying its way.

In brand architecture, less is often more.

Photo

100 comments:

Branding and Advertising said...

YOU have done a great work its really amazing ........ Thanks for Sharing this ..www.mp09digital.com

Addy said...

Very well said and i appreciate your working.

brand architecture: It’s not only a logo, but it’s a consistent identity, a representation of a set of values and a way to attract new clients and retain existing ones. So brand development is much important as you said.

Unknown said...

Great post! It was very interesting to read and had a lot of great points. It is important to have lots of brand value as well as brand differentiation to position yourself as competitive in this marketplace. A big piece of that is brand management and reputation management companies. Thanks for posting!

Suraj Rajwani said...
This comment has been removed by a blog administrator.
PrintMediaConcepts said...

That's really a nice post from your. I am favourite of building Brands and i am highly interested in corporate Branding. Lots of appreciation for you. Cheers!

Unknown said...

I am new to the blogging stuffs so i do not have an idea to express my thoughts over her.

gotowe prace

social network for entrepreneurs said...

I was pleased to read your post, keep up the good work.

SEO Training Indore said...

Good work…unique site and interesting too… keep it up…looking forward for more updates.

click beststretchmarkcream.co site said...

Very informative review. I really appreciate how ways were laid. Very interesting.

Anonymous said...

At Brand Harvest we follow a multi pronged approach in developing branding strategy. An effective brand strategy will create a unique identity that will differentiate you from the competition.

Unknown said...
This comment has been removed by the author.
Unknown said...

It's an awesome post regarding brand architecture and, specifically, the usefulness of brand value. I appreciate your well described writing. Thanks for sharing.


Imprinsic Marketing Group

Unknown said...

This information is related to branding strategy
and very important for newcomers in business.
It's always useful in business.

Unknown said...

Very well said dude.. i appreciate your effort.. Great post
Try to know about SEO services
Best seo

Deekshithsusan said...

Hi.. I think this post was awesome.. I feel that now only i see this one.. I miss the chance before these days... Now i'm happy to see this..
buy followers for instagram

Unknown said...

Great Post..Brand building is any activity which influences the customer of your product in a positive manner... a brand is not about a slogan, advertising or marketing campaign only - it is about trust and credibility. We all need good Brand Marketing Company

PimpmyviewsPearls said...

hi.. Well said ... I like the way you presented your post.. I really appreciate your work... Thanks for this great sharing dude..
get real youtube views

Unknown said...

Very interesting stuff. I found another good take on this at strat-talking http://strat-talking.com/brands-as-tools/

pimpmyviews06 said...

Stuffed article. Love to read the whole blog which is interesting..Thanks for sharing.

how to get youtube views

Unknown said...

Nice Blog !!!
post is very informative and easy to understand.
Thanks for sharing such nice information of brand consultancies

Unknown said...

Hi

You done the very good job and the snaps is viewing as a modulated one comparing to all other thanks for sharing this

buy real youtube views

Abu Nizar al-Hasan said...

Good post!
Building a brand value is much important in today’s competitive world. Marketing with relevant information on your website is another good strategy. Relevant information using virtual tour can be a good step.

Mobile App Development Delhi said...

Nice Post. I simply stumbled upon your blog and wanted to say that I have really enjoyed browsing your weblog posts. After all I’ll be subscribing on your feed and I am hoping you to write again very soon!

Unknown said...

I like your post so much. Brandharvest is leading company to making brand strategy and brand consulting in India. Thanks for sharing this post with us. http://www.brandharvest.net/brand_strategy.htm

quality thesis said...

In your post is looking great. Thanks for your wonderful and great information. I am happy to seen your post

Unknown said...

Thanks for this post. Branding is the most important thing to get the product more popular and known among the customer. For this proper publicity and marketing strategy should be made. The person who is planning to launch a new project on web may take the help fro any expert or an ebay Consultant so that they find it easier to compete with others.

Emy Watson said...

i appricaite your work this is really incredible i have get a lot of information from here thanks for
providing such kind of information.
Branding

Unknown said...

Excellent tips. Really useful stuff .Never had an idea about this, will look for more of such informative posts from your side.. Good job...Keep it up
print management services

brandon said...

Thank you to have shared information, and are very helpful for the readers and I found I was looking for

soft full

Printer Driver

Lordriver

Zone Driver

Get Driver

Jr. Williams said...

How can someone become a Professional photographer?
arkansas video

Emy Watson said...

What's the difference between a web designer and web developer ...
turnkey

Unknown said...

Hii… this is great post on Brand Strategy. I would like to add more that Brand Harvest is one of the leading companies that provide services to design Brand architecture. Thanks for sharing this post with us.

Jhon Marshal said...

I definitely appreciate your blog. Excellent work!
Video Production

Jr. Williams said...
This comment has been removed by the author.
Jr. Williams said...

Best way to learn Web Designing Online?
Can any1 suggest me a e book or best place to learn web designing online
Web Design Quote

Isabel Bent said...

Excellent Blog and very interesting information about the brands and getting your brand and i like your work well done.
your brand visibility

writing tips said...

this is something I think about constantly and I suspect social media is going to play an important
Cheap Dissertation Writing Service

Unknown said...
This comment has been removed by the author.
Milestone said...

I really appreciate your post. Nice information.
Thanks for sharing with us. If your know more about related to this topic find at
Strategic Branding Consultant Indonesia

boy25875 said...

Writing an essay requires much preparation and concentration. An outline is the reflection of the writers' thoughts and imaginations. Outline is the main factor of the blueprint of an essay.
buy term paper online

Unknown said...

Excellent tips. Really useful stuff.Never had an idea about this, will look for more of such informative posts from your side.

Send Flowers To Japan

Unknown said...

this is great post on Brand Strategy. I would like to add more that Brand Harvest is one of the leading companies that provide services to design Brand architecture. Send Flowers to Norway

Unknown said...

Excellent tips. Really useful stuff.Never had an idea about this, will look for more of such informative posts from your side.

Send Flowers To Japan

Unknown said...

hello, this is naina walker from Tanzania. I actually like your generate-up and After i am subsequent your posts. you should keep on on this It can be an unbelievable situation.
digital marketing services in delhi

Unknown said...

In the Guardians of the Galaxy (2014), collectibles (The Collector) Description: "before the universe existed, there are 6 singularity. When the universe exploded and formed, remnants of the singularity is manipulated into ingots. happy death day online
It was the stones at Infinity ". They include the stone space, mind, reality, strength, spirit and time. "Only those who have power enough to use new Stone infinity. They can use the rock to infinity wiped out entire civilizations, "The Collector said. watch rampage 2018 online free
However, in the film of the Marvel cinematic universe (MCU) before the Avengers: Infinity War, at times Stone infinity does not show the power to destroy the universe stature. watch the devil's candy online
Hawkeye and Dr. Erik Selvig easily escape the influence of the mind: in the Avengers (2012), Hawkeye and Dr. Erik Selvig is the first to be evil God Loki used the stone thy hypnotic mind and manipulated just a glance. watch Avengers: Infinity War free online
However, both escape the influence of the stone infinity after being hit in the head. Even, during a controlled mind, Dr. Selvig still expresses the resistance when deliberately generated an error in device space that Loki used to bring the army to the Chitauri invasion of Earth. So, can see the stone mind not entirely in control of a human brain. happy death day nude

Nina Athena said...

Thank you for sharing your insights. It is very informative and helpful. I might use this as inspiration for my projects. Keep it up! I’m looking forward to your updates.

Melbourne SEO Services

Unknown said...

Really great work and give great content on the topic of brand building strategy

aashutosh said...

sap fico training course in noida
linux training course in noida
Hadoop training course in noida
aws training course in noida
sas training course in noida
machine learning training course in Noida
aws training course in noida
python training center in noida
solidworks training center in noida

aashutosh said...

sas training institute in noida
machine learning training Institute in Noida
uipath training institute in noida
Data Science training Institute in Noida
sap training institute in noida
azure training institute in noida
sap mm training institute in noida
python training course in noida
solidworks training course in noida

aashutosh said...


salesforce training institute in noida- with 100% placement support - Best Salesforce developer training institute in Noida- webtrackker is anit company and also provide Salesforce training in Noida. Webtrackker offers Salesforce training program with live project by real time trainer in noida, Ghaziabad, Meerut, Delhi. We also provide Salesforce certification courses.salesforce training in noida

aashutosh said...

python training institute in noida, Python Training Institute in Noida , Delhi- with 100% placement support - Fee is 11000 Rs- webtrackker is providing the live project based Python training in Noida by the real time working experts.

WEBTRACKKER TECHNOLOGY (P) LTD.
C - 67, sector- 63, Noida, India.

E-47 Sector 3, Noida, India.
+91 - 8802820025
0120-433-0760
+91 - 8810252423
012 - 04204716
EMAIL:info@webtrackker.com

aashutosh said...

Data Science training Institute in Noida- Webtrackker Technology (8802820025) providing Data Science Training in Noida. Get ✓ 40 Hours Learning training✓ 70 Hrs Projects ✓ 24 X 7 Support ✓ Job Assistance.

WEBTRACKKER TECHNOLOGY (P) LTD.
C - 67, sector- 63, Noida, India.

E-47 Sector 3, Noida, India.
+91 - 8802820025
0120-433-0760
+91 - 8810252423
012 - 04204716
EMAIL:info@webtrackker.com

carolina classic said...

Nice Blog, keep it up for more updates about this type of blog.Carolina Classics is the manufacturer of best F-100 Classic Ford Truck Parts| Buy Ford F100 truck parts online at Carolina Classics.
Classic Ford Truck Parts
F-100 Ford Truck Parts

background removal service said...

Flipcute is a well known graphics operation provider for years. We are providing background removal service specially with very low cost over internet.

shipfromca said...

Buy Medicines Online from Ship From CA. No prescription is required for Buy Hydrocodone, Oxycodone, Percocet, Vicodin and Oxycontin Online Overnight from us.
shipfromca

Delphia Debra said...

Interesting read. Brand promotion is all about <a href="https://blog.newreputation.com/content-marketing
>Content Marketing</a>. You can have great content but if you can't get it in front of readers, it doesn't exist.

Content Marketing said...

Interesting read. Brand promotion is all about content marketing. You can have great content but if you can't get it in front of readers, it doesn't exist.

Debug said...

Wow!!Great post. Thanks for sharing this.
iNeedTrip provides best tour packages from India to different International destinations for Honeymoon & Holidays.
Best Travel Company in Delhi
Travel Agents in Delhi
Bali Tour From Delhi
Singapore Tour From Delhi
Mauritius Tour From Delhi
Maldives Tour From Delhi
Dubai Tour From Delhi

Yourshop24x7 said...

Best Deals at bestcartshop, an international prescription service provider, which contracts with International dispensaries and USA pharmacies, is a leader in referring orders for prescription and non-prescription medications on behalf of customers throughout the world.
bestcartshop
buy oxycodone online
buy adderall online
buy percocet online
buy hydrocodone online
buy opana online
buy methadone online
buy vicodin online
buy norco online
buy oxycontin online

Yourshop24x7 said...

Best Deals at royalkartshop, an international prescription service provider, which contracts with International dispensaries and USA pharmacies, is a leader in referring orders for prescription and non-prescription medications on behalf of customers throughout the world.
royalkartshop
buy Adderall online
buy Oxycodone online
buy Hydrocodone online
buy Opana online
buy Methadone online
buy Norco online
buy Hydrocodone online
buy Oxycontin online
buy Valium online

Yourshop24x7 said...

buy Codeine online
buy Tramadol online
buy Ambien online
buy Xanax online
buy Soma online
buy Adipex online
buy Phentermine online
buy Dilaudid online
buy Suboxone online

Yourshop24x7 said...

Best Deals at easycareshop, an international prescription service provider, which contracts with International dispensaries and USA pharmacies, is a leader in referring orders for prescription and non-prescription medications on behalf of customers throughout the world.
easycareshop
buy oxycodone online
buy Adderall online
buy Percocet online
buy Hydrocodone online
buy Opana online
buy Vicodin online
buy Norco online
buy Hydrocodone online
buy Oxycontin online

Safe pharmacy said...

best deal percocet
narcotics percocet
best pharmacy for percocet
Percocet overnight delivery
Percocet prescription cost
bestcartshop
percocet information

Anonymous said...

Buy oxycontine pain pills
oxycontin paypal credit card
oxycontin 40mg online
oxycontin no rx needed
best oxycontin pain pills
oxycontin without prescription
buy oxycontin online

buy-hydrocodone-online said...

Hydrocodone drug pricing
strengths of hydrocodone

hydrocodone no prescription required
bestcartshop hydrocodone information
hydrocodone safe pharmacy

hydrocodone get prescription cost



bestcartshop.com said...

oxycodone online safe pharmacy

oxycodone-pills-strengths

different-strengths-of-oxycodone

Buy oxycodone online/overnight delivery

Buy Oxycodone online|| cheapest price

Buy Oxycodone online pills/safe

buy oxycodone online

Online Front said...

Feeling good to read such a informative blog, mostly i eagerly search for this kind of blog. I really found your blog informative and unique, waiting for your new blog to read. We offers multipl digital marketing service:
Digital marketing Service in Delhi
SMM Services
PPC Services in Delhi
Website Design & Development Packages
SEO Services Packages
Local SEO services
E-mail marketing services
YouTube plans

Buy Xanax Online said...

easycareshop

Xanax belongs to the benzodiazepines drug, which is using to address anxiety, panic disorder, and stress by stimulating the disturbed and unbalanced chemicals in the brain. Xanax offers calming effects in the brain to enhance the productivity level.Butor’s consultation and guidelines.Buy Xanax Online

Ricky Marsh said...

At buyambienfromus, you can safely and secure buy ambien online without prescription. Products are of the best quality from FDA Approved facilities. The packaging is safe and shipping is 100% discreet and delivery is very fast.
Buy Percocet Online
Buy Ambien Online
Buy Norco Online
Buy Adderall Online
Buy Xanax Online

Anonymous said...

Buy Hydrocodone Online Overnight today by ordering online with Credit card. You may also get in touch with us at +1-7185099678.
Get Latest Offers at :
Buy Hydrocodone Online
Buy Hydrocodone Online with credit card
Buy Xanax Pills Online

Customer Service said...

easycareshop is the newest development, serving clients online with their pharmaceutical needs. Our retail outlets are supported by an efficient Headquarter team based in United States.
buy xanax online
buy hydrocodone online

Customer Service said...

bestcartshop is the newest development, serving clients online with their pharmaceutical needs. Our retail outlets are supported by an efficient Headquarter team based in United States.
bestcartshop
buy oxycodone online

Customer Service said...

bestcartshop is the newest development, serving clients online with their pharmaceutical needs. Our retail outlets are supported by an efficient Headquarter team based in United States.
buy oxycontin online
buy xanax online

Customer Service said...

bestcartshop is the newest development, serving clients online with their pharmaceutical needs. Our retail outlets are supported by an efficient Headquarter team based in United States.
buy hydrocodone online
buy percocet online

Gaurav said...

India's Best CBSE, ICSE, State Boards School Syllabus mappedE Learning App for K-12 Students. This Learning App covers learning courses from Kindergarten to Class 12th which makes Concept Learning Effective and Easy Learning Experience. Download The APP Now.

Wayrightmeds said...


Our site provides information about prescribed medications. When you buy a drug from our website, we also provide you with a prescription so that you can take the drug properly. Along with that, we also provide medical assistance in case of an emergency.

Buy Xanax Online
Buy Adderall Online
Buy Hydrocodone Online
Buy Vicodin online

James Smith said...


Online Medz Pharmacy is a website that provides various types of medications. We help the persons who are suffering from some severe diseases like sleep disorder, ADHD, Weight loss, pain relief and anxiety disorder by providing them Xanax, Vicodin, Tramadol, and other drugs. We have all types of Generics and brands of medications with several strengths.


Buy Norco Online
Buy Oxycontin Online
Buy Percocet Online
Buy Adderall Online
Buy Xanax Online

Tramadol100mg said...

Buy Ativan without Prescription \\ Order Ativan overnight delivery in USA

Ativan is available in a generic form called lorazepam. It is used to treat anxiety disorders, trouble sleeping, active seizures including status epilepticus, alcohol withdrawal, and chemotherapy-induced nausea and vomiting.

Visit - Tramadol100mg.org

Order Now - Buy Ativan Online

Anonymous said...

Buy online meds at best prices ever. Visit the link to buy cheap meds online :-
Buy Oxycodone Online Overnight
Buy Hydrocodone Online Overnight
Buy Xanax Online Overnight
Buy Adderall Online fedex Overnight

Anxiety Medz said...

Order Anxiety Medicines without prescription, overnight shipping via FedEx at a cheap price from the USA, Top-quality Medicines.

Buy Adderall Online

s said...


n95mask online and Pollution mask are made to keep you safeguard from viruses, bacteria, dust, and other harmful particles. There are several types of face masks available in the market serving different purposes. Our n95 mask online is one of the most protective and laced with innovative technology available in the market at the lowest price. The replaceable n95 filter, washable cloth mask, silent fan, environment friendly, and cost-effective n95 mask online ensures soothing airflow without compromising safety.

Yourshop24x7 said...

You can buy at shopmedicraft, an international prescription service provider, which contracts with International dispensaries and USA pharmacies.
Buy levitra online
Buy cialis online

Yourshop24x7 said...

You can buy at shopmedicraft, an international prescription service provider, which contracts with International dispensaries and USA pharmacies.
Buy viagra online
Buy levitra online

Unknown said...

Are you Searching to buy hydrocodone online at cheap prices then you are at the right platform.
Buy Hydrocodone Online

My Phone Pie said...

Sines calculator is a really nice calculator and this will help you a lot. This tool is a web-based tool that can be used from anywhere. This calculator works on every device, you can use this tool on a desktop and even on a smartphone. This tool is made for students and any individual who want to use this tool. law of sines calculator

Ricky Marsh said...

Kite Area Calculator is an online tool for geometry to calculate the area & perimeter of the kite from the given values of diagonals D1 & D2. Kite Area Calculator

Miyah Darmiyaah said...

buy hydrocodone online
buy norco online

faredeal said...

Buy hydrocodone Online
Buy hydrocodone Online
Buy hydrocodone Online

WE SHOP said...

Buy hydrocodone Online
Buy hydrocodone Online
Buy hydrocodone Online
Buy hydrocodone Online
Buy hydrocodone Online
Buy hydrocodone Online
Buy hydrocodone Online

Ubiqcom said...

If you searching EPON and GPON OLT Supplier Near Me, so UBIQCOM is present on yop on google, bcoz UBIQCOM is the top manufacturer and supplier all over India. We provide you with 4,8,16 ports EPON OLT and GPON OLT for FTTH.

Proforyou said...

Looking for the best room heater for this winter? Check the expert made the list of best Room Heater in India. Buy from a range of Room Heaters online from top brands like Morphy Richard, Havells, Bajaj. Shop room heaters online or in-store and get free delivery across India.

ravi said...

thanks for nice post keep posting like this https://duckcreektraining.com/

SEO King said...

Pretty wonderful post. I just stumbled upon your blog and also wished to say that I have actually really appreciated browsing your blog site posts. I'll be subscribing to your feed and also I hope you write once again quickly!
Archives
eprimefeed.com
Latest News
Economy
Politics
Tech
Sports
Movies
Fashion

Dinstar India said...

A PBX Phone System allows a business to operate an internal phone system and use fewer phone lines from the phone company. Dinstar India provides the best IP PBX at a reasonable price. The IP PBX server is similar to a proxy server. PBX telephone systems for businesses cost an average based on the type and configuration.

Links For You said...

obviously a satisfying computation. i've confirmation this surprising broadcast. much thanks to you for sharing suggestion generally it. I in truth further to that. much obliged accurately parcel to your assemble. Microsoft Office 2015 Cracked

crackdj.com

Silent Girl said...

intriguing test for a weblog. i've been scanning the net for the sake of entertainment and got here re your web website. lovely articulate. much thanks to you a ton for sharing your insight! it is energizing to look that certain individuals however supplement an endeavor into adapting to their sites. i'll be genuine to check confirm inside the works over again specific rapidly. ConnectifyInstaller Crack

IDM Patch

Home Appliances PK said...

This very informative and interesting blog. I have read many blog in days but your writing style is very unique and understanding. if you are interested in home appliances then click below.

chiq air conditioner
buy dc inverter ac

Jennifer said...

I like your writing style because it's different from everyone else's.
Synchro Arts ReVoice

Invest Propmart said...

If you want to buy property in Lucknow then Rishita Mulberry Heights is a good option for you.

Anonymous said...

Looking for a website designing company in Delhi? With its web design services, Art Attackk can help you engage more leads and create a difference on your website

E-92, Masjid Moth, Greater
Kailash 3, New Delhi -
110048, India
Mobile Number - +91-9499399914
contact@artattackk.com
Website - artattackk

 
Blog Directory - Blogged