My latest post is out on MarketingDaily. In it, I talk about the power of packaging to influence taste. Research has show that people are highly sensitive to non-taste cues when they are evaluating the taste of something.
As I say in the post: "It’s not just about the product inside. The brand matters because it tells consumers what to expect and influences how they evaluate a product."
You may be curious which beer was the "outright loser" in my blind taste test (maybe as curious as I am about why this part of the story was edited out) but, hopefully, your curiosity is now satisfied.
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9 comments:
You already knew this right?? Otherwise you wouldn't be in the branding business.
I would like to agree to a certain extent. What is being talked here is "SENSORY" branding but do you think the same works in B2B branding?? And what about commodities??
I love this post...so true!
Thanks for your link. It's useful for our community.
Same material can be found at: Brand strategist interview questions
I hope it's useful for you and you like it. Please continue sharing more information at this topic.
Best rgs!
As a consumer, I am used to purchase something without seeing what is exactly inside.Usually, I am provoked to buy it because of the package outside or brand of impression. therefore, i totally agree with it. brand matter certainly influence people to make decisions.
we can see the economic crisis, we must continue to grow, you must follow the brand strategy. Because of the brand strategy is shaping the core competitiveness of enterprises sustainable.
I'm glad that I stumble upon your site. I'll keep reading. Thank you.
Thanks for the post. Similar material can be found at: design-strategy-business.blogspot.com
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