My latest post is out on MarketingDaily. In it, I talk about the power of packaging to influence taste. Research has show that people are highly sensitive to non-taste cues when they are evaluating the taste of something.
As I say in the post: "It’s not just about the product inside. The brand matters because it tells consumers what to expect and influences how they evaluate a product."
You may be curious which beer was the "outright loser" in my blind taste test (maybe as curious as I am about why this part of the story was edited out) but, hopefully, your curiosity is now satisfied.
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3 comments:
You already knew this right?? Otherwise you wouldn't be in the branding business.
I would like to agree to a certain extent. What is being talked here is "SENSORY" branding but do you think the same works in B2B branding?? And what about commodities??
I love this post...so true!
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