In taste, brand matters ~ Brand Mix

Thursday, January 19, 2012

In taste, brand matters


My latest post is out on MarketingDaily. In it, I talk about the power of packaging to influence taste. Research has show that people are highly sensitive to non-taste cues when they are evaluating the taste of something.

As I say in the post: "It’s not just about the product inside. The brand matters because it tells consumers what to expect and influences how they evaluate a product." 


You may be curious which beer was the "outright loser" in my blind taste test (maybe as curious as I am about why this part of the story was edited out) but, hopefully, your curiosity is now satisfied.

Photo

18 comments:

BrandAid said...

You already knew this right?? Otherwise you wouldn't be in the branding business.

Nikhil Adhlakha said...

I would like to agree to a certain extent. What is being talked here is "SENSORY" branding but do you think the same works in B2B branding?? And what about commodities??

Deborah said...

I love this post...so true!

Anonymous said...

Thanks for your link. It's useful for our community.
Same material can be found at: Brand strategist interview questions
I hope it's useful for you and you like it. Please continue sharing more information at this topic.
Best rgs!

Shao-En Chen said...

As a consumer, I am used to purchase something without seeing what is exactly inside.Usually, I am provoked to buy it because of the package outside or brand of impression. therefore, i totally agree with it. brand matter certainly influence people to make decisions.

brand strategy said...

we can see the economic crisis, we must continue to grow, you must follow the brand strategy. Because of the brand strategy is shaping the core competitiveness of enterprises sustainable.

divya Mai said...
This comment has been removed by the author.
know beststretchmarkcream.co said...

I'm glad that I stumble upon your site. I'll keep reading. Thank you.

Anonymous said...

Thanks for the post. Similar material can be found at: design-strategy-business.blogspot.com

Optimizavimas said...

The post is good, but I think it was already known that the impact on our taste hides not just inside the real taste of ,in this case - bear. We "taste" bear and with our eyes - the more known brand, the more taste it looks for people

raj patil said...

Hi........ nice post.!!
Thank you for giving us important information ofbranding strategies

PimpmyviewsPearls said...

Hi.. You should know about this fully right.. Otherwise surely you can't able to run your business
everthink/bonds

Archita Subhi said...

Hi great one.. no one know this importance.. i really appreciate your effort.. now only i see your post.. I missed lots of days to comment you dude...
get instagram followers

RobertPeter said...

Wonderful post who love the taste of drinks. Given stuffed article.

get views on youtube

belinda said...

Hi

The Label seems to be more impressive

more instagram followers

Jhon Staphen said...

what is the brand about ?
i am still confused.

Marketing Agency | Branding Agency

Pratiksha Jadhav said...

Your consistently give good advice I can use.Brand matters because it tells consumers what to expect and influences how they evaluate a product. Brand Harvest provides complete brand management that includes analysis, planning, designing and positioning.

Abu Nizar al-Hasan said...

A good brand marketing is always required. Today marketing is shifting towards next level. Today internet can play an important role in better marketing of our business.

 
Blog Directory - Blogged