Thursday, January 19, 2012
My latest post is out on MarketingDaily. In it, I talk about the power of packaging to influence taste. Research has show that people are highly sensitive to non-taste cues when they are evaluating the taste of something.
As I say in the post: "It’s not just about the product inside. The brand matters because it tells consumers what to expect and influences how they evaluate a product."
You may be curious which beer was the "outright loser" in my blind taste test (maybe as curious as I am about why this part of the story was edited out) but, hopefully, your curiosity is now satisfied.
Posted by Martin Bishop at 10:04 AM