Olympic sponsors make the public pay the price ~ Brand Mix

Thursday, July 26, 2012

Olympic sponsors make the public pay the price

My first post in Fast Company has been published. It's about how the battle between Olympic sponsors and their ambush-minded competitors has gone too far. Sponsors are so focused on stopping ambush marketing that they are not paying attention to the collateral damage inflicted on innocent bystanders, namely the regular people who actually buy their product.


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Stephen Ingber said...

McDonalds has a vice grip over the worlds sporting event. They have effectively merged their priorities with the IOC.

Thanks for the share!


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