SOTB: The future's so bright edition ~ Brand Mix

Saturday, October 16, 2010

SOTB: The future's so bright edition

As the 33 Chilean miners made it out safe this week, it triggered a memory for me of a famous headline: "Earthquake in Chile. Not many dead," which apparently won a newspaper competition for the dullest headline ever. Dreadful as the experience was for these miners, especially in the days before they were found, their future seems much brighter.

1) Made in the Shade with Oakley real-time Chile miner marketing coup: Web Ink Now

Here was some good thinking. As an estimated one billion people tuned in to see the 33 Chilean miners get rescued, Oakley donated Radar model sunglasses with their black Iridium lenses to protect the miners eyes. Graceland also found a way to grab some of the limelight.

2) Glass Half Full-Montage: Jet Blue

The promise of a better traveling future from Jet Blue with some funny ads that point out some of the absurdities of air travel that we would never accept on the ground.   

3) Mom's on Facebook: Saturday Night Live

In the future, more of us will need the "Dammit, my mom's on Facebook filter." Like!

4) Smell Like A Monster: Sesame Street

In case you haven't seen this yet, the best Old Spice parody yet. Sadly, you're not a monster.

5) 106 things that are awesome: brandflakesforbreakfast

Perhaps in the 20% of their time devoted to "other" projects, some people at Google have assembled this reference document of 106 awesome Internet things. You'll have seen some of them but there's tons of good stuff here, all in one convenient place.

6)  Beautiful video-mapping show projected on Prague's 600-year-old medieval Astronomical Clock: Boing Boing

The 600 Years from the macula on Vimeo.
Google's doc does have some examples of video mapping but it doesn't have this show, projected on the medieval Astronomical Clock in the city's Old Town Square as part of a celebration for the 600th anniversary of the clock's construction. Fantastic.

That's it! Back soon with more stories from the world of brand strategy. More thoughts and comments also available on Twitter (@martinjbishop).

1 comment:

Winnie said...

The video-mapping project on the Astronomical Clock reminded me of a video that a friend showed me recently. It was to promote the Samsung 3D TV and in the middle of the video, I may or may not have whispered, "Wait, is this real..."

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