Two brands--one dead in the water hoping to catch a wave, the other on the crest of a wave, heading for an inevitable wipe-out.
1) Nissan Gets a Marketing Makeover With Leaf: AdvertisingAge
|Nissan LEAF by cliff1066 on Flickr|
2) Silly Bandz
|Silly Bandz by HarmonicMama on Flickr|
These are the kind of fads that hit from time to time. No one sees them coming, they are only easy to understand after the fact. They spark lots of imitators but no-one can ever replicate the initial success. The dilemma for people like Mr. Croak is what to do next. Whether killed off by school administrators or dying from lost interest, these bandz will not be around for very long. (We may already have seen the beginning of the end as the company has just released a Justin Bieber pack.) Can there be an encore? Can all energy be harnessed in any useful way or is it just like lightening--a huge explosion of energy and then nothing? Crocs never found the answer. Will Croak do any better?