A mixed bag of stuff this week from branding problems to the effective use of swearing:
1) 41 Causes Of Brand Failure: Branding Strategy Insider
This post from Branding Strategy Insider summarizes their long-running series called the 40 Most Common Brand Problems (now at 41). These are the most common and notorious problems they've encountered.
2) China: The Land Where Fake Brands Reign Supreme: Weird Asia News
Not on the 41 causes of brand failure list, but still a big problem is China, are fake brands. Taking things to a whole new level, the city of Nanjing, east of Shanghai, is soon to open a new shopping center dedicated to some 58 fake brands. There'll be the triple arches of McDnoald’s, a Starbucks lookalike Bucksstar Coffee, Panosaonic electronic products, Gillehe shaving supplies, Pmua sneakers, etc etc.
3) The animated Sir Ken Robinson: Presentation Zen
Sir Kenneth Robinson explores the failure of education. in this RSA animation adapted from a much longer presentation given at the Royal Society of the Arts in London. It's interesting both for the content of the speech itself and the animation. Garr Reynolds adds another layer of interest here by exploring the persuasive presentation qualities of both the animation and the speech.
4) The Persuasive Power of Swearing: PsyBlog
Not something that Sir Kenneth would resort to, but swearing is persuasive, apparently. Researchers found speeches which included the use of "damn" at the beginning or end of a speech were more influential than ones that didn't. Maybe I should start dropping the "f" bomb in some of my presentations. I think it could work out great.
5) When in doubt, shout – why shaking someone’s beliefs turns them into stronger advocates: Discover
6) Superheroes - GEICO commercial
This latest Geico spot was produced entirely in XtraNormal. Inspired by this spot, I am going to post my first XtraNormal spot on branding next week. Stay tuned.
That's it! Back soon with more stories from the world of brand strategy. More thoughts and comments also available on Twitter (@martinjbishop).