tag:blogger.com,1999:blog-5735933971178118840.post8075163845886526913..comments2024-03-23T08:41:02.932-07:00Comments on Brand Mix: SOTB: Failure, Fakery, Shouting and Swearing editionMartin Bishophttp://www.blogger.com/profile/01669698154470589105noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5735933971178118840.post-20760392597275963192010-10-25T08:35:57.028-07:002010-10-25T08:35:57.028-07:00@Winnie: Thanks for your comment and I completely...@Winnie: Thanks for your comment and I completely agree with what you said. These obviously counterfeit products, especially when presented together in a mall, are more novelty than threat.Martin Bishophttps://www.blogger.com/profile/01669698154470589105noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-8224947481735126322010-10-24T12:34:33.096-07:002010-10-24T12:34:33.096-07:00RE: "2) China: The Land Where Fake Brands Rei...RE: "2) China: The Land Where Fake Brands Reign Supreme"<br /><br />I disagree with the original writer on Weird Asia News at the severity of damage that noticeably fake brands have on brand equity.<br /><br />If a counterfeit product has misspelled letters and unbranded packaging, it is easily identifiable as a different brand entirely. Therefore, the goodwill from prior brand experiences no longer apply. <br /><br />It's much more dangerous in traditional cases where counterfeit items are made to pass as the real thing. Customers are unable to separate negative experiences with the counterfeit item from positive ones with the real brand, thus leading to erosion in trust.<br /><br />As for the shopping mall with counterfeit products, it's a witty concept that pokes fun at the embarrassment that one would normally feel at being discovered with a counterfeit item. The items sold there have novelty value at best, but no real teeth.<br /><br />As long as the customer is fully aware that their Pmuas are in fact not Pumas, then the real brands have little to worry about.Winniehttp://www.diamondsandsteak.comnoreply@blogger.com