My job is not to join the debate but rather point you to the dueling tweets, one representing the new logo (@gaplogo) and one, the old logo (@oldgaplogo). (For all I know it may be the same person.) Twitter is perfect for this kind of show:
Best of @oldgaplogo:
- (Profile) I have feelings, too. Jerks.
- This is what happens when you take a company field trip to a screening of Helvetica. Damn you Gary Hustwit!
- @kcbean I think I'm worth at least a D-.
- What I need right now is someone to go on YouTube and defend me in a video. Heavy eye-shadow is optional. Uncontrollable sobbing is a must.
Best of @oldgaplogo
- Hey @GapLogo I hear Milt Glaser is on his way over with the ghost of Paul Rand to kick your ass.
- Look at your new logo. Now back at me. Now back at your new logo. Sadly he is not me.
- Help...i've been taken hostage. Everything is dark and I don't know where I am.