Breaking news: Sun Chips committed to its compostable bag ~ Brand Mix

Tuesday, October 5, 2010

Breaking news: Sun Chips committed to its compostable bag

This morning I reported on the apparent demise of Sun Chips ground-breaking 100% compostable packaging because of the incredible noisiness of the bags. It was widely reported that these bags were going to be taken off the market.

I received the following note from Sun Chips in reply:

"Not to worry our 100% compostable bag is not going away. We're committed to renewable packaging solutions and will continue to use 100% compostable packaging on specially-marked Original flavor SunChips® snacks. In the meantime we're busy working on the next-generation bag that addresses consumer feedback, so stay tuned."

Good news!

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