That's the snappy title of an article now published on Landor.com. (My suggestion: "Ugh, low prices are killing me. What the hell should I do?"was rejected by our editors. Can't think why.)
Anyway, the article lays out different options for companies that are being challenged, in these days of economic downturn, by low-priced competitors. It was inspired by a question that came from one of our clients about how it should manage a request from one of its markets to launch a fighter brand to protect its business against a new and aggressive low-priced entrant.
Enjoy.
Monday, July 21, 2008
Join 'em, fight 'em, or move away from 'em: Three approaches to beating low-price competitors at their own game
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