Crossing the product placement red line ~ Brand Mix

Wednesday, July 23, 2008

Crossing the product placement red line

"I think we should stand strong and indicate that that is something that crosses a threshold, crosses a red line, for the United States of America.''

General General Norton Schwartz was talking about a report in Izvestia that Russia might consider stationing nuclear bombers in Cuba if the U.S. missile-defense plans go ahead. But he could just as well have been talking about Las Vegas-based Fox 5 TV's decision to start the day taking in some "nontraditional revenue" by placing two cups of McDonald's iced coffee on the news desk in front of morning anchors: Jason Feinberg and Monica Jackson.

Apparently the product is fake. But the news is still reality TV.

1) U.S. General Warns Russia on Nuclear Bombers in Cuba: Center for Democracy in the Americas
2) Eye-opener with a pitch: Las Vegas Sun

No comments:

Blog Directory - Blogged