Brand Mix

Here's my weekly summary of interesting and entertaining posts and articles. More posts at the bottom of the page in "Martin's Shared Items":

1) What Does A Surgery Have To Do With Business Anyway?: Brand Identity Guru
Scott may fall off his chair and need to go back into surgery after seeing that he's made the cut! A blow-by-blow account of how he and Doctor Schneider got acquainted.

2) Wal-Mart: To change or not to change, that was the question.: The Origin of Brands Blog
Laura Ries is not a big fan of the new Walmart logo (I like it). In the preamble to her critique, she says: "Burning the consumer’s mind is the key detail many companies miss. They think branding is putting their name and logo on the package. But that is only half the answer. Making a branding iron is the easy part. Holding the consumer down and burning that brand into the mind is the hard part." That got Tom Asaker all steamed up.

3) Picking Your Battles: DimBulb
I caught a bit of this story the other day about airline executives trying to blame big oil for all their problems and thought: "How odd and crazy." Jonathan was paying more attention and has the whole scoop.

4) Favre v. Green Bay Packers - Another celebrity divorce with no winner: Eyecube
My sentiments exactly. Who can stop this train wreck?

5) Deconstructing The Girl Effect: Made to Stick
Dan Heath takes a look at why this video sticks:


Bonus chart (from GraphJam). There were a lot to choose from but, since this is still one of my favorite songs despite the incomprehensible lyrics, I had to go with this (you need to click on the chart to see all of it):