With a name like that... ~ Brand Mix

Wednesday, June 4, 2008

With a name like that...

"J.M. Smucker Co., maker of Jif peanut butter and Pillsbury baking dough, agreed to buy Procter & Gamble Co.'s Folgers coffee business for about $3 billion in stock, to complement its breakfast and dessert businesses."

Let's see. What are the naming options? Smolgers? No that doesn't sound quite right. What else?

(Note: Updated based on (limited) research that indicated I had failed to connect in version #1)

1) Smucker to buy P&G's Folgers in $3 billion deal: MarketWatch
2) Branding Newsflash: The business world just gave late night comedy one helluva free gift: Adland


BIG said...

How about geriatric, cause that's the target market for Folgers. That or Hillbilly. Who the heck drinks Folgers? Seriously?

Richard Band said...

What happened to your post about The Brand Timeline Portrait from Jane Sample (she works at MacLaren McCann in Toronto, BTW) - was going to link to it?

Martin Bishop said...

That link is:


(Originally in my Good Enough to Share summary a couple of weeks ago)

Richard Band said...

Thanks Martin - being in SF - are you heading to the PSFK conference on July 17th?

Martin Bishop said...

I wasn't. Should I be?

Blog Directory - Blogged