The best article ever written on ~ Brand Mix

Thursday, June 5, 2008

The best article ever written on

(Warning (if you hadn't already guessed): shameless self-promotion ahead)

I had a good chat the other day with Matthew Boyle from Fortune Magazine about Smart Balance, the margarine brand with big aspirations. Surprisingly, not everything I said made it to the final piece but there were a couple of quotes, one of which was a quip.

Food's next billion-dollar brand?

No comments:

Blog Directory - Blogged