The best article ever written on Fortune.com ~ Brand Mix

Thursday, June 5, 2008

The best article ever written on Fortune.com

(Warning (if you hadn't already guessed): shameless self-promotion ahead)

I had a good chat the other day with Matthew Boyle from Fortune Magazine about Smart Balance, the margarine brand with big aspirations. Surprisingly, not everything I said made it to the final piece but there were a couple of quotes, one of which was a quip.

Links:
1)
Food's next billion-dollar brand? Fortune.com

No comments:

 
Blog Directory - Blogged