More on the dancer ~ Brand Mix

Wednesday, October 24, 2007

More on the dancer

The dancer test that I posted about a while back is still generating interest.

Steven Levitt, in this Freakonomics post, surveyed his readers to find out which way they saw the dancer spinning. His conclusion is that the dancer does, in fact, have predictive power but that it's the reverse of what the original author suggested. Counter clockwise = creative and I'm back to being a left-brainer.

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