My latest post is out on MarketingDaily. In it, I talk about the power of packaging to influence taste. Research has show that people are highly sensitive to non-taste cues when they are evaluating the taste of something.
As I say in the post: "It’s not just about the product inside. The brand matters because it tells consumers what to expect and influences how they evaluate a product."
You may be curious which beer was the "outright loser" in my blind taste test (maybe as curious as I am about why this part of the story was edited out) but, hopefully, your curiosity is now satisfied.
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27 comments:
You already knew this right?? Otherwise you wouldn't be in the branding business.
I would like to agree to a certain extent. What is being talked here is "SENSORY" branding but do you think the same works in B2B branding?? And what about commodities??
I love this post...so true!
Thanks for your link. It's useful for our community.
Same material can be found at: Brand strategist interview questions
I hope it's useful for you and you like it. Please continue sharing more information at this topic.
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As a consumer, I am used to purchase something without seeing what is exactly inside.Usually, I am provoked to buy it because of the package outside or brand of impression. therefore, i totally agree with it. brand matter certainly influence people to make decisions.
we can see the economic crisis, we must continue to grow, you must follow the brand strategy. Because of the brand strategy is shaping the core competitiveness of enterprises sustainable.
I'm glad that I stumble upon your site. I'll keep reading. Thank you.
Thanks for the post. Similar material can be found at: design-strategy-business.blogspot.com
The post is good, but I think it was already known that the impact on our taste hides not just inside the real taste of ,in this case - bear. We "taste" bear and with our eyes - the more known brand, the more taste it looks for people
Hi........ nice post.!!
Thank you for giving us important information ofbranding strategies
Hi.. You should know about this fully right.. Otherwise surely you can't able to run your business
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Hi great one.. no one know this importance.. i really appreciate your effort.. now only i see your post.. I missed lots of days to comment you dude...
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Wonderful post who love the taste of drinks. Given stuffed article.
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Hi
The Label seems to be more impressive
more instagram followers
what is the brand about ?
i am still confused.
Marketing Agency | Branding Agency
Your consistently give good advice I can use.Brand matters because it tells consumers what to expect and influences how they evaluate a product. Brand Harvest provides complete brand management that includes analysis, planning, designing and positioning.
A good brand marketing is always required. Today marketing is shifting towards next level. Today internet can play an important role in better marketing of our business.
The post is good, but I think it was already known that the impact on our taste hides not just inside the real taste of. When product more known brands we believe that it more taste :)
Nice Information! I personally really appreciate your article. This is a great website. I will make sure that I stop back again!.
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Brands do matter but to my opinion consumers opinions matter the most. Listening to consumers is the key to success for a brand.
Very nice :) was pleasure to read that
You never know when it is going to work unless you do A B testing
Product also matters, by the way.
very interesting advokatas klaipedoje thanks.
That's a great blog post, thanks for this awesome information!
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