Perhaps it's a new kind of market research? You float an idea out there and see how customers and the punditry react. If, as in the case of the announcement of the breaking up of Netflix into two parts, the reaction is almost universally negative, you simply announce that you've changed your mind.
I thought that the idea of breaking Netflix up into separate dvd and streaming services was unnecessary and unfriendly to its customers. So, I'm glad to see that Netflix has reversed course (apart from the pricing aspect). It would have been much better, of course, if the company had managed to anticipate customer reaction and not make the break-up announcement in the first place. Maybe Netflix needs to recruit a devil's advocate?
18 comments:
Seems to me brands are listening a little too closely to social media. Whether or not this is a smart move only time will tell.
A great example of why it makes sense to conduct some market research before introducing a new product or concept. Think of the money Neflix could have saved by doing some good primary research before this announcement. They may have even stumbled upon some customer feedback that would have led to a more favorable way of splitting their offerings.
I think of it as a triumph of brand equity. Kind of like the Gap Inc. logo fiasco. Who knew so many people cared? Surprise!
Seems to me brands are listening a little too closely to social media. Whether or not this is a smart move only time will tell.
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I also do have Netflix and can someone please tell me what going with this qwikster thing, Is Netflix getting separated or what? I am curious and waiting for someone who can tell me
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