Monday, October 10, 2011
Perhaps it's a new kind of market research? You float an idea out there and see how customers and the punditry react. If, as in the case of the announcement of the breaking up of Netflix into two parts, the reaction is almost universally negative, you simply announce that you've changed your mind.
I thought that the idea of breaking Netflix up into separate dvd and streaming services was unnecessary and unfriendly to its customers. So, I'm glad to see that Netflix has reversed course (apart from the pricing aspect). It would have been much better, of course, if the company had managed to anticipate customer reaction and not make the break-up announcement in the first place. Maybe Netflix needs to recruit a devil's advocate?