Farewell Qwikster, we hardly knew ye. Netflix in reverse. ~ Brand Mix

Monday, October 10, 2011

Farewell Qwikster, we hardly knew ye. Netflix in reverse.


Perhaps it's a new kind of market research? You float an idea out there and see how customers and the punditry react. If, as in the case of the announcement of the breaking up of Netflix into two parts, the reaction is almost universally negative, you simply announce that you've changed your mind.

I thought that the idea of breaking Netflix up into separate dvd and streaming services was unnecessary and unfriendly to its customers. So, I'm glad to see that Netflix has reversed course (apart from the pricing aspect). It would have been much better, of course, if the company had managed to anticipate customer reaction and not make the break-up announcement in the first place. Maybe Netflix needs to recruit a devil's advocate?

6 comments:

Stanley Johnson said...

Seems to me brands are listening a little too closely to social media. Whether or not this is a smart move only time will tell.

Joy Levin said...

A great example of why it makes sense to conduct some market research before introducing a new product or concept. Think of the money Neflix could have saved by doing some good primary research before this announcement. They may have even stumbled upon some customer feedback that would have led to a more favorable way of splitting their offerings.

MS said...

I think of it as a triumph of brand equity. Kind of like the Gap Inc. logo fiasco. Who knew so many people cared? Surprise!

netflix specialoffer said...

Seems to me brands are listening a little too closely to social media. Whether or not this is a smart move only time will tell.

jean luca said...

Thanks for your nice post, its very informative to read about the farewell qwikster,its really very new topic to read.thanks for sharing.

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john calvin said...

Thanks for very useful information. I am read your farewell qwikster is very nice blogs.

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