SOTB: There's a lot going on edition ~ Brand Mix

Saturday, March 19, 2011

SOTB: There's a lot going on edition

SOTB is back, finally. So much going on in the world and my world that it's been hard to find the space and time:

1) Understanding Japan's Nuclear Crisis: Wired Science
The definitive guide to what's been going on at the Fukushima Daiichi nuclear reactors in Japan. Meanwhile, wear red for Japan (My faded, almost pink, Manchester United shirt was the best I could do) and donate to one of these donation sites.

2) 7 Billion: Are You Typical? National Geographic Magazine 

You are not the world's most typical person.

3) Is no evidence more persuasive than no evidence? Barking up the wrong tree
Unfortunately, but perhaps not surprisingly, the answer is 'yes'. People react to a little evidence by poking holes in it and seeing its deficiencies and end up less convinced than if they saw no evidence at all.

4) Heinz: Innovating the core to make a leader even stronger: brandgym

Heinz Beanz have a 65% share of a $500 million plus category in the UK. Beans on toast (with lashings of butter on the toast), yum! Anyway, Heinz has come up with a real innovation in this category, one that may well help revive the fortunes of other canned goods as well-- a re-closable plastic fridge pack

5) how to hack video screens on times square: BITcrash44 (via brandflakesofrbreakfast)

There's been some debate about whether this is real or faked. I call "real" and it'll be interesting to see the (probably nefarious) ways in which this technology will now be used. Also a business opportunity for those who can come up with ways to protect screens from unwelcome intrusion.

6) Chatroulette love song: DoneRightJr

One in a million. Occasionally Chatroulette dlivers. Love song to Diana.

That's it! Back soon with more stories from the world of brand strategy and vaguely related topics.  More thoughts and comments also available on Twitter (@martinjbishop).


Anonymous said...

How the hell did it take Heinz 40+ years to come up with a resealable baked bean container? You have to imagine that P&G (if they ever were in the BB biz) would have come up with that in year 2. Mind you, they would also have changed the size of the bean, created five different labels depending on type of toast used, a version with built-in butter...) Pete

evgelen said...
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