Brand Mix

I'm attending The Economist Marketing Forum in San Francisco. And Twittering like crazy! You can follow my comments as well as others attending here. (martinjbishop on Twitter Search: #ecsf09) Speakers and agenda:

#1 The economic landscape: How to spot an upturn
Ward Hanson: Policy Forum Director, Stanford Institute for Economic Policy Research
Michael Lehmann: Emeritus Professor of Economics, University of San Francisco
Martin Giles: Senior Business Correspondent, The Economist

#2 Brand management: Successful marketing in an economic downturn
Pam Kaufman: Chief Marketing Officer, Nickelodeon
Christine Petersen: Chief Marketing Officer, TripAdvisor
Sylvia Reynolds: Chief Marketing Officer, Wells Fargo

#3 Consumer behavior: New attitudes, new approaches
Mark Chmiel: Executive Vice-President and Chief Marketing and Innovation Officer, Denny's
Bob Thacker: Senior Vice-President, Marketing and Advertising, OfficeMax

#4 Payback: How to optimize marketing dollars
Rory Finlay: Senior VP and CMO, Beam's Global Spirits & Wine
Angela Courtin: Senior VP, Entertainment and Content, MySpace
Maureen Lally: VP Americas Marketing, Trane

#5 Avoiding the looming crisis in brand value
John Gerzema: Chief Insights Officer, Young & Rubicam Group, author of The Brand Bubble

#6 Communicating to a global audience
Kevin 'KAL' Kallaugher: The Economist's political cartoonist on Kaltoons

#7 Responsibility unbound: Expanding the role of the corporation
Katherine Hagan: Marketing Director,Environmental Sustainability, Clorox
Matthew Heim: President, Nine Sigma
Christine Owens: Senior VP of Communications and Brand Management, UPS

#8 Emerging markets case study: The rewards of brand-building in developing economies
Glenn R Weckerlin: Global Director, Brand and Product Line Management, Chevron
Rajesh Subramaniam: Senior VP of International Marketing, FedEx
Russ Meyer: CSO, Landor