Photo: susanlk74 (Flickr)
Here's my summary of interesting things I read (or saw) this last week. Including this story about my name once again being used without my specific consent:
1) Prime Minister's Brain Going Into Receivership: Daily Mash
What is with my name? First it was Sneakers where Martin Bishop was the alias for a computer hacker played by Robert Redford and now it's the UK's Daily Mash. So far, it's paired me with Gordon Brown twice, once as an Official Receiver (for his brain) and here, as the Head of pension rows at the Institute for Studies in a story about him refusing to give up his pension. I seem to going downhill, professionally speaking. Somehow I should be getting something for this. What's my angle?
2) Is your market soft, or has it shifted? - Newspaper failures: The Phoenix Principle
After 150 years, the Rocky Mountain News has closed down. Adam Hartung thinks a similar fate will come to many other papers as well. They just aren't figuring out how to stay relevant and how to make money in this digital world. For them, the recession is only accelerating what was going to happen anyway. In a different direction, Ben Kunz posts a video tracing the final, few days for the paper and the human cost.
3) Tropicana gets Squeezed: Ries' Pieces
Everyone was all abuzz this week about Tropicana's u-turn over its design, apparently driven by Twitter-seething loyalists. In addition to Laura's post, there was this one from David Kiley which was more targeted at Arnell (yes, the same Arnell at the center of the Pepsi logo document which caused an earlier blog storm).
4) The Dirtiest Hotels in the World: Made to Stick
I got the same email from TripAdvisor about its latest promotion and had exactly the same reaction as Dan Heath. Brilliant! I'm not going to be staying at the Hotel Carter in New York anytime soon, that's for sure.
5) Sir Humphrey teaches questionnaire design: Mind Hacks
"Classic British TV comedy Yes Prime Minister has important lessons for those who want to interpret questionnaire data. This clip shows two civil servants discussing a policy suggestion. Bernard Woolley, who we see first, thinks the public are in favour of the policy - the minister has had an opinion poll done. Luckily senior civil servant, Sir Humphrey Appleby is there to set him straight. Fans of cognitive biases, note that Sir Humphrey uses at least three in his illustration of a biased questionnaire: framing, priming, and acquiescence bias."
6) Wolves (and Likely Dogs) Poo in Prominent Places: Discovery Channel
"Wolves do not do their business in any old place, but they instead choose locations that maximize visual impact and odor distribution, according to a new study that may also help to explain why dogs frequently relieve themselves on fire hydrants and other prominent urban landscape features." And later: "Like a person pumping up their chest and muscles to look big and impressive, highly placed urine could suggest the individual may not be one to reckon with."
That's it. See you next week for more stories from the world of brand strategy.
Friday, February 27, 2009
Photo: susanlk74 (Flickr)