Back in June, I reported on how we were reshuffling our mix of shopping trips to manage through the steep increase in food prices this year. I mentioned that Whole Foods was the biggest loser in this shuffle, replaced by more trips to Trader Joe's and Safeway.
Well it looks like we weren't the only ones deserting Whole Foods and now the store is on a mission to try and get some of us back. According to the New York Times, Whole Foods has launched a campaign to change its Whole Paycheck reputation and try and show its cheaper side. The company is offering more discounts, more lower-priced store brand products and even inviting customers on budget-focused "Value Tours." Sign up now!
Frankly, it's going to be a tough sell. But kudos to them for getting started.
Links:
1) Whole Foods losing in the supermarket shuffle: Brand Mix
2) Whole Foods Looks for a Fresh Image in Lean Times: New York Times
Monday, August 4, 2008
Whole Foods: Your new discount store?
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1 comment:
Trader Joe's has become my favorite grocery store. For single person without a lot of time to cook, they provide great food in the right portions for a price I can afford. Fabulous meals in a pan that are better than fast food, and cheaper! Can't beat it. I only go to grocery stores for things like paper towels now, and as soon as TJ's starts making those, I'll leave the regular grocery store for good.
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