McCain's battle plan doesn't make it past Paris ~ Brand Mix

Wednesday, August 6, 2008

McCain's battle plan doesn't make it past Paris

John McCain's plan to reposition Barack Obama as a celebrity rather than a true leader (via this campaign ad) has run into some unexpected opposition.

Paris Hilton, one of the celebrities shown in the ad, has fought back with an inspired video of her own. Not only does she bolster her own brand (and solve the energy crisis) but she also completely undercuts McCain's repositioning effort.

Great timing. Great execution. The "white-haired dude" got burned.

See the video here.

NOTE: I took down the embedded video because it wasn't loading for me (possibly because it's already up to 4.5 million hits).

1) "See you at the debate, bitches." Church of the Customer
2) Paris Hilton, John McCain and Opportunistic Branding: David Vinjamuri

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