Brand Mix

Is concern for the environment a luxury we can't afford at the moment? With economic conditions deteriorating, house prices collapsing and the price of gas and food going through the roof, our priorities have shifted.

Landor's just-published 2008 ImagePower® Green Brands Survey shows that energy and economic issues having taken precedent in these challenging times. That's despite most people thinking that the environment is in worse shape than it was five years ago.

Also changing is what people think is the most pressing environmental concern. In 2007, most consumers were concerned about global warming. This year’s survey shows that energy and resource issues have increased in importance.

The survey also asked people to rank their greenest brands. This year's U.S. top 10:

1. Whole Foods
2. Burt's Bees
3. Trader Joe's
4. Tom's of Maine
5. Toyota
6. Seventh Generation
T7. General Electric
T7. Honda
9. Whirlpool
10. Aveda

Once again, body care and grocery are rated as the “greenest” product categories. Travel and energy were rated as least green.

Links:
1) Environment a Fair-weather Priority for Consumers: Landor.com