Just ask Dell ~ Brand Mix

Friday, May 23, 2008

Just ask Dell

So, the other day, I was a panelist at a Legal Marketing Association event and someone asked a question about social media. I remembered being impressed with a speech given by Bob Pearson from Dell about his company's efforts in social media so I talked a little bit about that and promised to provide a link to Dell's Ideastorm site on my blog. Which I did, as the 4th of 6 links, in small type. Here's what happened next in the comments section:

Dawn Lacallade said...
Martin- I would love to know more about the discussion on Ideastorm. Thanks for sharing! Dawn Lacallade, IdeastormManager
May 21, 2008 1:14 PM

Martin Bishop said...
Dawn: Welcome to Brand Mix! There was a question from the audience about social networking and new media. I said that I thought that Dell was one of the leaders in this field and that people should take a look at Ideastorm to get a sense of what's possible. I attended the Economist Conferences Annual Marketing Forum in San Francisco and was very impressed with Bob Pearson's presentation about the scope of Dell's digital media activities.

For those attending the event (and others reading): The fact that Dawn monitors blogs, finds references to Ideastorm and then starts a conversation with the author is exactly what I was talking about. It shows the commitment and interest that Dell has for social media. Hopefully seeing this level of participation in action is inspiring (rather than demoralizing in the "how do we possibly do anything like that" way)
May 22, 2008 11:34 AM

Dawn Lacallade said...
Martin- Thanks for the summation and the positive comments! Glad to know that you had a chance to see Bob present. Ideastorm is certainly something we are all passionate about at Dell and something we look to refine over the coming months. (Yes this is a shameless teaser);-)Dawn
May 23, 2008 7:34 AM

Now that's kind of impressive, don't you think? Bear in mind (close your eyes, loyal readers) that I am not part of the blogging elite--a mere spec compared to Seth and other giants. Yet I get not one but two comments straight from the source.

Not to be uncharitable but I wonder if and when the law of diminishing returns kicks in. I read a post by Mack Collier the other day complaining about Twitter's complete absence of community evangelism which he contrasts to Dell. "Think of how many Dell reps are on Twitter", he says. "You can't swing a bad pitch without hitting one." He's not complaining, yet...

Is there too much of a good thing when it comes to social media?

1) Twitter, Can We Talk? MarketingProfs Daily Fix
2) Ideastorm: Where Your Ideas Reign: Dell
3) Crowdsourcing: Like Dell, Starbucks Wants To Know How They Can Improve: What'snextblog.com
4) Legal Marketing Association event: Brand Mix

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