Good enough to share: Week 15, 2008 ~ Brand Mix

Saturday, April 12, 2008

Good enough to share: Week 15, 2008

My weekly summary of interesting and entertaining posts. More at the bottom of the page in "Martin's Shared Items:"

1) The power of laziness: Andy Servonitz
Take advantage of this powerful motivator with your convenience-oriented marketing programs.

2) From Urban Legend to Brand: Branding Strategy Insider
Once the black American Express card was just urban legend. Now it's reality. But can Amex keep it exclusive enough?

3) Incentives are everywhere: Marginal Revolution
Ooh, this kind of stuff makes you mad. Dallas has been installing automated cameras at intersections where the yellow light is shorter than average and collecting a ton of money in fines.

4) Nudge: Freakonomics
Why trickery can work better than incentives. For example, painting flies on urinals.

5) And Behind Door 1, a Fatal Flaw: John Tierney
Explanation of the "Monty Hall" problem and why psychology experiments into cognitive dissonance are flawed. Ok, that doesn't sound too promising but there's also a link to a FREE GAME in the post!

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