Choice of beverages ~ Brand Mix

Thursday, March 20, 2008

Choice of beverages

A nice example of the relative position of Coke and Sprite on the brand pecking order, as demonstrated in flight:

Passenger: "Can I have a Coke, please?"
Flight Attendant: "I'm sorry. I only have Pepsi. Will that be OK?"

Passenger: "Can I have a Sprite, please?"
Flight Attendant: "I have Sierra Mist. It's just the same."

P.S. Is any airline ever going to offer anything different from the Pepsi/Coke selection. Or even a fuller range of one of these company's products? Surely a missed opportunity for a chink of differentiation.

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