What are you fighting for? ~ Brand Mix

Monday, December 3, 2007

What are you fighting for?

A couple of quotes (as close as I can remember them) from Thomas Ricks, senior Pentagon correspondent for The Washington Post on "It's your World." He was talking about the Iraq war but, at least in my car ride home, it seemed that they apply to the business world too.

"You can't win a war for your values by undermining them"

(In describing a difference between Iraqi troops and insurgents): "They don't know what they are fighting for"

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