Center aisle ~ Brand Mix

Tuesday, December 4, 2007

Center aisle

Ever since manufacturers realized that, whatever the product, it just seems fresher when it's next to the fruit and veg rather than stuck in the middle of aisle 10, manufacturers have been looking for ways to get out of the center. Some products, notably Pom, have had dramatic success doing this before anyone else thought of it.

So it's a little surprising that forward-thinking retailers like Safeway, even when they renovate their stores and dramatically improve them, stick to the old format more or less. Why aren't they being more ambitous and just getting rid of the center and all the aisles?

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