Xmas creep jumps the Thanksgiving line ~ Brand Mix

Tuesday, November 20, 2007

Xmas creep jumps the Thanksgiving line

One thing, apart from the turkey, that I like about Thanksgiving is that it has helped block the early arrival of the Xmas season. There's been a certain order to the end of the year - Halloween, Thanksgiving then Xmas.

But now it looks like Xmas has broken through the Thanksgiving line. Santa has already arrived and set up shop in most malls in Rochester, Xmas trees were up in October in St Louis when it was still 80 degrees outside and Buffalo reports decorations out as early as July.

In trying to eke out a small advantage over their rivals, retailers risk killing their golden goose.

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