U.S. advertising icons ~ Brand Mix

Saturday, October 27, 2007

U.S. advertising icons

Advertising Age has produced a web version of its 1999 "Advertising Century" report that includes lists of the top 100 campaigns and this list of the top 10 advertising icons.

1. The Marlboro Man - Marlboro cigarettes
2. Ronald McDonald - McDonald's restaurants
3. The Green Giant - Green Giant vegetables
4. Betty Crocker - Betty Crocker food products
5. The Energizer Bunny - Eveready Energizer batteries
6. The Pillsbury Doughboy - Assorted Pillsbury foods
7. Aunt Jemima - Aunt Jemima pancake mixes and syrup
8. The Michelin Man - Michelin tires
9. Tony the Tiger - Kellogg's Sugar Frosted Flakes
10. Elsie - Borden dairy products

Out of this list, only Tony the Tiger and The Michelin Man were also icons in the UK, at least when I was growing up. Many of the others are for brands that are still U.S-only.

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