I hadn't seen that quote before. It's a good one to keep in mind while developing brand positioning. If a new positioning doesn't translate into action it will be just words.
Thursday, October 25, 2007
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Branding stories, ideas, thoughts and observations
I hadn't seen that quote before. It's a good one to keep in mind while developing brand positioning. If a new positioning doesn't translate into action it will be just words.
check out the Brand Strategy swicki at eurekster.com
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