The bamboo sword ~ Brand Mix

Monday, October 1, 2007

The bamboo sword

I listened on the radio this morning to a story about Japan's difficulties living up to its Kyoto protocol commitments to reduce carbon emissions.

One of its attempts to reduce emissions has been to fund an ad campaign exhorting people to disconnect the plugs of their electrical equipment when they are not using them.

I loved the comment of a Japanese environmentalist who compared this campaign with an older one the government had put out in WWII where it had encouraged its people to make bamboo swords to fend off the imminent American invasion.

An analogy I plan to use the next time I'm faced with a proposed action that seems a little short of what's needed.

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