Back from Brazil ~ Brand Mix

Friday, October 19, 2007

Back from Brazil

For the first time for quite a long time I got to visit a new country this last week with a business trip to Porto Alegre in Brazil. Actually a new continent too, now that I think about it.

It was a flying visit (and it sure takes a lot of flying to get there) so I didn't get to see that much although we did get out for a traditional Churrasco meal one evening and then got back in time to see Brazil pound Ecuador 5-0 in a World Cup qualifier.

So far, the only Brazilian brand that has made a big impression on the rest of the world is Brazil itself. And when you visit the country you can see why. This is definitely a case where the employees (or, in this case, citizens) are all strong evangelists and believers in the brand and its important elements: multiculturalism, samba, joie de vivre, carnivale, passion...

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