Brand architecture series: What a mess, What a mess ~ Brand Mix

Thursday, August 23, 2007

Brand architecture series: What a mess, What a mess

There's a certain part of brand architecture that is remarkably similar to closet organization. Here are selected highlights from a Clutter Control Checklist, written by Ramona Creel, a Professional Organizer on her site: Online My comments in green.


  • Start with the area of your life that causes you the greatest pain
  • Create a list of the areas you want to work on in order of priority
  • Consider hiring a professional organizer to help (essential!)
  • What's the worst thing that would happen if you got rid of it? (the hardest part for us to tackle usually we have to organize what's there rather than throw lots of stuff out)
  • Is it beautiful, useful, or loved? (are people in the company emotionally attached to names that have lost their value in helping customers find things?)
  • Create a set home for everything you own -- no halfway spots
  • Have a good reason for storing and item in a certain place
  • Organize your clothing according to purpose (formal, casual), type (shirts, pants), style (short sleeve, long sleeve), and color (light to dark)
  • Plan to go through your spaces to "purge" once a year

Content provided by -- offering "a world of organizing solutions!" Visit for organizing products, free tips, a speakers bureau, get a referral for a Professional Organizer near you, or get some help starting and running your own organizing business.

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