The Apple of my "I" ~ Brand Mix

Thursday, June 9, 2011

The Apple of my "I"

Photo by Ninja M. on Flickr
Is the secret of Apple's success a lot more simple and verbal than we think? Forget about design, innovation, Steve Jobs. Is it all to do with the "I"?

Hits: iPod, iPad, iPhone, iTunes, iMac, iOS

Misses: MobileMe, Power Mac G4 Cube, Apple TV, MacBook Air, Apple Lisa, The Apple Newton MessagePad

Bodes well for iCloud.

1 comment:

Brand Johnson said...

Steve Jobs understands one marketing principle above all others....the law if the mind. Others may be first to market but he seems to be first in the mind.

Blog Directory - Blogged