Jacobs by Marc Jacobs for Marc by Marc Jacobs in collaboration with.... ~ Brand Mix

Friday, May 20, 2011

Jacobs by Marc Jacobs for Marc by Marc Jacobs in collaboration with....

Photo by Alex Do of sweater purchased at Marc by Marc Jacobs

Marc,

If you're joking, ha ha! If not, call me. I'm a brand architect. I can help

Regards,

Martin

4 comments:

Anonymous said...: Love Love it.; May 22, 2011 at 9:41 PM
Anonymous said...: Oh my gosh. That's amazing!; May 24, 2011 at 12:23 PM
Cheryl Summers said...: A professionally crafted affordable logo design is one of the greatest blessings for a company; whether it is big or small. It gives them an identity of their own and makes them different from others.; October 19, 2011 at 11:56 PM
amhash said...: Awesome information. I am really surprised with this topic. Keep up the good work and post more here to read. Business Logo Design; September 7, 2012 at 1:53 AM

Articles

Think About Developing A Social Media Plan (December 2011) Marketing Daily

5 Tips For Stepping Into Social Media (November 2011) Marketing Daily

Reese's Perfect for Rieses: Less is More (October 2o11) Marketing Daily

Putting social media to work for packaged-goods brands (September 2011) Landor.com (Writer's cut of the Hub Magazine article (i.e. longer!))

For Love & Money: Putting social media to work for packaged-goods brands (September 2011) The Hub Magazine

Increase your odds of M&A success with brand architecture (December 2010) Landor.com

Finding Your Nemo: How to Survive the dangerous Water of Ingredient Branding (March 2010) ChiefExecutive.net

Marketing is dead; long live marketing: Attracting consumers in the post-mass marketing era (January 2009) Landor.com

Landor's 2009 Trends: M&A (December 2008) Landor.com

Join 'em, fight 'em, or move away from 'em: Three approaches to beating low-price competitors at their own game (July 2008) Landor.com

동참, 투쟁 또는 이전 (July 2008) Landor.com

Brand Sliders: A tool to systematically evaluate brand architecture questions (December 2007) The Hub

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Does Quaker's plan to enter the yogurt market in a partnership with a German dairy company make sense?

Qwikster Branding Brouhaha: Blame the Name Game: The Fiscal Times
What do we think about the new name for the DVD part of the Netflix business? Just plain bad or deliberately bad?

RadioShack would like you to call it 'The Shack': USA Today
There's a contrived familiarity about the new campaign that's not helpful. Do we really want to be this friendly with The Shack?

RadioShack Plans Reinvention: BusinessWeek
A good idea or not that Radio Shack is going to refer to itself as "The Shack" in a new marketing campaign?

SunChips Keeps Building Green Momentum: MarketingDaily
SunChips is walking the walk when it comes to eco iniatives. Chips made by the sun in fully compostable bags.

Enough with the Value Message Already: Brandweek
What are the alternatives to cutting prices to deal with the recession? Many marketers think "value" is the answer but that tactic is now over played.

Amway: Shining Up a Tarnished Name: BusinessWeek
After 10 years of being Quixtar, Amway is bringing back its old name. Good idea?

Food's next billion-dollar brand? CNNMoney.com/Fortune
Will Smart Balance be the one? Includes my "quip:" "They don't want to spread their promise too thin."

Brand Mix

Friday, May 20, 2011