SOTB Omnibus Edition: 2011 Predictions about brands, branding, social media and other stuff ~ Brand Mix

Thursday, December 30, 2010

SOTB Omnibus Edition: 2011 Predictions about brands, branding, social media and other stuff

It's that time of year when people are looking forward to the year ahead and making their informed predictions (or guessing) about what's to come. There's tons of stuff. Here's what just a few of the many are thinking:

1) Top 11 Marketing Predictions for 2011: It’s All About Protecting and Nurturing the Brand: MENG
Mark Burgess' eleven predictions consider how companies will adapt to the new world order driven by social media and mobile technologies.

2) Eleven Brands to Watch in 2011: Forbes
Landor's Allen Adamson picked eleven brands to watch in 2011. The list includes: aol, the NFL, SNL and Sony. (He's not predicting that they'll all be winners, just that they'll be interesting to follow as they try to keep (or win back) relevance, differentiation and authenticity)

3)Top Ten Branding Keys For 2011: Branding Strategy Insider
Ten tips for better branding focusing on better quality of interaction and service to your customers

4) Social Media Predictions; Content Marketing Predictions for 2011: Junta42 (via Drew McLellan)
More than 100 participants contributed to this collection of social media predictions. With that many people contributing, someone's bound to be right about something.

5) Predictions From Customer-Experience Experts for 2011: MarketingProfs
Another survey of thought leaders, this time in the area of customer experience.

6) What are experts predicting for 2011?: Samuel Parent's Blog
You want more? Samuel Parent has put together a comprehensive list of which the following are just a limited set:
Forecast 2011: The digital backlash begins, Monocle
Tech Predictions 2011: Winners and Losers, Mashable
11 B2B Marketing Predictions for 2011, Social Media Today
25 Customer Experience Statistics For 2011 (And Beyond!), The Social Customer
2011 Trends: Census Highlights Demographic Shifts, eMarketer
Consumer Trends to Watch in 2011, Marketing Charts
2011 Trends: Content Marketing Is Critical, eMarketer
Five Social Media Trends for 2011, Social Media Explorer
2011 trends: Social media marketing and ROI. Social Media Today

That's it! Back soon with more stories from the world of brand strategy. More thoughts and comments also available on Twitter (@martinjbishop).

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