Pop quiz week:
Answers at @issue: (via Fritinancy who has three other non-brand quizzes on her post if you're not all quizzed out by the end of this post.)
|Homer Simpson Stamp by Mt T in DC on Flickr|
Austrian art-technology group Monochrom wanted to test the power of brands by seeing whether people could draw any of them from memory. I'm not sure I buy the premise but it's fun to look at the results. (via brandflakesforbreakfast)
According to WeirdConverter, the answer is 26,532. Which seems low to me. This converter created by AVS to promote their video converter tool. (Also from brandflakesfor breakfast)
And while we're on the topic of the A380 what about that engine blow-out? From two HBR reports, it looks like Qantas has suffered more than either Rolls Royce or Airbus. Leslie Gaines-Ross talks about how Qantas' reputation has been damaged even though the plane landed safely and the company was pretty fast to react. Stefan Stern talks about the same incident from the Rolls Royce perspective noting that, although it was slower to say anything, it took the time to get all the facts straight and that helped rebuild trust.
Is there no end to this brand carnage at GM? This week, it was Mr. Goodwrench who got the pink slip.
That's it! Back soon with more stories from the world of brand strategy. More thoughts and comments also available on Twitter (@martinjbishop).