Brand Mix

Gosh. Ages since I did a "Six of the Best." No particular reason. An all-video edition this week:

1) Lies, damned lies and statistics (about TEDTalks): Sebastian Wernicke
Even though TEDTalks videos are relatively short and the subjects seem like they might be interesting, I rarely watch them. On the other end of the spectrum, Sebastian Wernicke analyzed all of the 10,000 minutes of TED videos and their 1.3 million words to work out the components of the ultimate (best and worst) conference speech.



2) The Google Job Experiment: Alec Brownstein
Could you get a job by taking out a search ad and run it against the names of top creative directors so that they'd see if it if they googled their name? Yes! And it only cost $6! (He's now at Y&R.)



3) Carlsberg Team Talk TV Ad: Carlsberg
England is gearing up for the World Cup. We're still in the blind faith stage which will inevitably eventually be followed by total despair as someone handles the ball, misses a penalty, gets sent off or otherwise contrives to screw things up. Carlsberg captures this fleeting moment.



4) Don't Get Caught in a Bad Hotel: prideatworksf
Hotel workers in San Francisco have been staging long-running protests against hotels, campaigning for better contracts and health care coverage. Normally these are rowdy, placard-waving protest outside the hotels. But here a flashmob managed to get inside the Westin and came up with something much more creative, inspired by Lady Gaga's song: Bad Romance.



5) Forrest Gump in One Minute: whycantihavespaces
A new feature on YouTube (well, new to me) is the Spotlight section which is currently featuring the favorite selections of Craig Newmark, founder of Craigslist. This is one of his favorites. (I think--it's a bit confusing and not that well designed). Funny anyway.



6) Television is a drug: Beth Fulton
Beth says the inspiration for this video comes from Todd Alcott's poem, Television. With echoes of the Old Spice commercials? A little intense.



That's it! Back soon with more stories from the world of brand strategy. More thoughts and comments also available on Twitter (@martinjbishop).