Brand Mix

It's a all-video edition this week to celebrate the fact that Logorama won an Oscar for best animated short.

1) Logorama by Francois Alaux and Herve de Crecy



From the website: "Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city... and even more in LOGORAMA!" It's a 16-minute satire about a crazed Ronald McDonald tearing around in a city of 2,500 logos that eventually gets destroyed in a chaos of disasters.

2) Alma by Rodrigo Blaas (via love all this)



Another animated short. Rodrigo Blaas, who worked on Disney’s Up, Wall-E, Ratatouille, Cars has created this "eerie and beautiful" short film about a child drawn to a store full of toy dolls. A little creepy!

3) The Carousel from Mad Men



I linked to this in a post a couple of weeks ago but, in case you missed it then, here's the great scene from Mad Men where Don Draper sells the hell out of his idea for the slide wheel:

Nostalgia.
It’s delicate, but potent…
Teddy told me that in Greek, nostalgia literally means the pain from an old wound.
It’s a twinge in your heart, far more powerful than memory alone.
This device… isn’t a spaceship, it’s a time machine.
It goes backwards, forwards.
It takes us to a place where we ache to go again.
It’s not called the Wheel.
It’s called the Carousel.
It lets us travel the way a child travels.
Around and around and back home again, to a place where we know we are loved.

4) Handsome Men's Club: Jimmy Kimmel Live



Where does handsome come from? From the within-side. A host of handsome plus Jimmy Kimmel and Jennifer Garner. Clap clap.

5) "Different" by Youngme Moon (via brandflakesforbreakfast)



Xplane produced this video for Youngme Moon of the Harvard Business School, to promote her new book Different: "An intimately drawn meditation on the meaning of business differentiation." The video is great.

And now a (real) public service announcement:

6) Continuous Chest Compression CPR - Mayo Clinic Presentation



Remember, 100 times a minute. And keep on going! Could save a life.

That's it! Back soon with more stories from the world of brand strategy (and vaguely related areas). More thoughts and comments also available on Twitter (@martinjbishop).