Photo: egvvnd (Flickr CC)
Much to the irritation of Chicagoans, The Sears Tower, the nation's tallest building and best-known city landmark, officially becomes the Willis Tower today.
Joseph Plumeri, chairman of Willis Group Holdings and the guy who negotiated the name change even though he occupies less than 5% of the office space in the building, is unapologetic and says that Chicago should be celebrating his company's visibility and local commitment.
A Willis spokesperson acknowledged that: “Old habits die hard" but feels that "ultimately people will come to embrace the Willis name.” We'll see. I'm not sure that the best way to strike up a relationship with a community is by trying to change the name of one of its best known, best loved symbols.
Thursday, July 16, 2009
Introducing the Willis Tower (fka Sears Tower)
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