Googlefication update ~ Brand Mix

Wednesday, April 22, 2009

Googlefication update

Here's just one day's worth of Google news, with a little melodrama thrown in:

1) Google kills home pages: "A company's corporate home page is," says Dell’s VP of Communities and Conversations, Bob Pearson. By which he means that the way that most people look for a company is by typing its name into Google rather than trying to guess the url. Len Kendall explores the implications in this post, pointing out companies need to become active participants in providing content that makes to the search pages. Or others will be there instead.

2) Google kills newspapers: Now you can see your news in a visual timeline:

Screen grab from: brandflakesforbreakfast

3) I'd kill to be on Google: No killing required. Just a little bit of work and you can make it onto the front page. A Google profile:"allows you to control how you appear on Google and tell others a bit more about who you are." People are arguing whether this will or will not kill Facebook.

1 comment:

JP said...

Hi there,
Very interesting post. I was not aware of the exact uses of these Google profiles. However, I can't see it supplanting Facebook. They appear to offer different tools and Facebook's demographic you might say is younger too.
Cheers, JP

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