GM: Total Confidence with an * ~ Brand Mix

Monday, April 6, 2009

GM: Total Confidence with an *

Can a company in GM's current parlous condition credibly launch a "total confidence" customer care program?

If it launches such a program (with a press campaign), how undermining is it to qualify "total confidence" with an asterisk where the asterisk means "Restrictions Apply"?

1 comment:

Pitonhneg said...

Hi martin..

Right.Customer confidence should still be guarded for the sake of a company. We know that good service is a valuable asset in business management. GM may need to provide a good role. Thank you for your info...

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