Here are the speakers and agenda for today. You can follow the event via Twitter here. (martinjbishop on Twitter Search: #ecsf09):
1) Building the Obama brand: The selling of Barack Obama
Jim Margolis: Senior Partner, GMMB
H. Barford Barr: Lecturer in Marketing, Leavey School of Business, Santa Clara University
Andrew Rasiej: Founder, techpresident.com
2) Stand out from the brand crowd
Chip Conley: Founder and CEO, Joie de Vivre Hospitality
3) Ties that must bind: Why CEOs rely on CMOs more than ever
William Pierce: Senior VP and CMO, Del Monte Foods
Jay Kumar: CMO, Frito Lay
Tony Hsieh: CEO, Zappos.com
4) Case study: Building a brand from scratch
Porter Gale: VP Marketing, Virgin America
Wednesday, March 18, 2009
The Economist Marketing Forum Day Two speakers
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