The Economist Marketing Forum Day Two speakers ~ Brand Mix

Wednesday, March 18, 2009

The Economist Marketing Forum Day Two speakers

Here are the speakers and agenda for today. You can follow the event via Twitter here. (martinjbishop on Twitter Search: #ecsf09):

1) Building the Obama brand: The selling of Barack Obama
Jim Margolis: Senior Partner, GMMB
H. Barford Barr: Lecturer in Marketing, Leavey School of Business, Santa Clara University
Andrew Rasiej: Founder,

2) Stand out from the brand crowd
Chip Conley: Founder and CEO, Joie de Vivre Hospitality

3) Ties that must bind: Why CEOs rely on CMOs more than ever
William Pierce: Senior VP and CMO, Del Monte Foods
Jay Kumar: CMO, Frito Lay
Tony Hsieh: CEO,

4) Case study: Building a brand from scratch
Porter Gale: VP Marketing, Virgin America

No comments:

Blog Directory - Blogged