Quote of the Day: The BYO Subtext ~ Brand Mix

Monday, February 16, 2009

Quote of the Day: The BYO Subtext

Joss Whedon is the creator of Buffy the Vampire Slayer and the much-praised online music-comedy Dr. Horrible's Sing-Along Blog, starring Neil Patrick Harris as an aspiring super-villain.

In an interview on NPR's Fresh Air to promote his new show Dollhouse, he made the following observation about the byo subtext that is at the heart of art (transcribed as accurately as I can):

"It's got to touch everybody in a way that's totally personal. I think the problem with a lot of mass art, a lot of, you know, the studio stuff is that they think that means that you want to hit everybody in the same way--you want a four-quadrant movie--old people like it, young people like it, men, women. You want to homogenize the experience.

But, in fact, if it's really working, if it's really art, it is touching everybody and it's doing it differently for every person. Because what they are doing is that they are incorporating their story into it."

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